Psy’s new music video - “Hangover featuring Snoop Dogg” - doesn’t need any promotion. It’s already being written about bytheentireInternet. Not to mention being promoted on Psy’s Youtube channel, home to the most popular online video in existence, “Gangam Style,” which recently passed 2 billion views.
But here are the things I found fascinating about it:
The entire video takes places in what I assume is South Korea. It’s certainly outside of the American context.
It has higher production value, with cars colliding nears the end, but sticks to the quirky, k-pop style of Gangam Style.
It’s a celebration of Korean culture, especially Soju, which is a popular and delicious liquor.
Psy raps in English during the song, but also in Korean.
Snoop Dogg is seemingly the only American in the video.
What Gangam Style showed definitively is that the language doesn’t have to be English or the style “American” for art to have global appeal and resonance. I think this has been true for a long time, regardless of the beliefs held by corporate executives. And “Hangover” continues to drive this point home.
To pick one easy example from my own Indian culture: Bollywood songs and movies have been enjoyed all over the world pretty much since the inception of the industry in the early 1900s.
What are some other examples of non-American art or media that are enjoyed all over the world?
Here’s the music video for those of you who haven’t seen it yet:
I haven’t had very much time to write since arriving in Istanbul, but the city is alive right now. Gezi Park is being cleared by police, and residents across the city are banging pots and pans and blowing their car horns in solidarity.
Some of the images coming out of Gezi tonight are jarring:
Okay, so this post is a bit premature. I’m not in Istanbul just yet, but will be in 24 hours time. I’m heading to the airport as I type this.
In Turkey, I’ll be helping launch Global Power Shift, which kicks-off in just 16 days. I’m more excited than I have the time to convey (and a bit nervous), but mainly all this just hasn’t sunk in yet. The thing I’m most excited about: meeting 600 incredible leaders from over 135 countries from every continent except Antarctica. (!)
I’m going to try my damnedest to capture the next two months of my life here. Stay tuned!